Strategy should
prove itself.
We exist to make the gap between what organisations say and what they do visible, measurable, and actionable: without consultants, spreadsheets, or guesswork.
Most organisations have status reports, but no evidence.
Most organisations have strategy documents, roadmaps, and backlogs, but no reliable way to compare intent with reality. Status reports are subjective. Board updates are optimistic. Nobody wants to be the one who says "we're not executing what we said we would."
BAS TrustDesk was built to fix that. It ingests your strategy documents, connects read-only to your execution tools like Jira and GitHub, and shows you exactly where execution matches intent — and where it doesn't. It shows where strategy is being executed, where it's drifting, and where it's being ignored entirely.
Tor Enne
Founder
Tor works at the intersection of product strategy and technology architecture. His background spans software development, systems architecture, and data-driven business strategy, including enterprise work with Norges Bank, Telenor, and Storebrand. He built TrustDesk because he kept seeing the same problem: organisations with good strategies and no reliable way to know if they were being followed.
LinkedInEverything you need to verify execution
Strategy Ingestion
AI-powered extraction of Jobs To Be Done, hypotheses, and strategic themes from your existing strategy documents. No manual mapping required.
Read-Only Connectors
OAuth integrations with Jira, GitHub, Azure DevOps, Bitbucket, Linear, ClickUp, and Trello. TrustDesk reads your execution data but never writes back.
Alignment Score
A single score showing what percentage of your strategy is being executed, what is drifting, and what is missing. Every score includes a data quality rating so you know how much to trust it.
Gap Detection
Automatic identification of strategic jobs with no execution, weak execution, or missing ownership, ranked by severity.
Data Quality Assessment
Every data source is scored for completeness, freshness, and consistency. Low-quality data architecturally cannot produce high-confidence scores.
Board-Ready Reports
Immutable report snapshots in three formats (detailed, slides, and brief) with data frozen at generation time so evidence cannot be retroactively edited.
What we believe in
Evidence Over Opinion
Decisions should be based on data, not narratives. Every alignment score comes with a confidence level so you know how much to trust it.
Read-Only Trust
TrustDesk never writes back to your tools. We observe and analyse, like an auditor that reads but never edits the books.
Confidence-First
Low-quality data architecturally cannot produce a high-confidence score. The system prevents bad data from looking like good insight.
Transparency
If the picture is incomplete, we say so. Reports are immutable snapshots that cannot be retroactively edited. The evidence stands on its own.